If you live in an area with hard water, investing in a water softening system can be a practical step. These devices remove minerals from water, not only improving washing quality but also protecting your home appliances from damage caused by deposits. Soft water is gentler on textiles, allows detergents to work more effectively, and ensures that the scent of your laundry is stronger and long-lasting.
Washing on a New Level
We are delighted to introduce a hot new addition to our portfolio – Giovani® laundry gels. They combine top-notch cleaning power with efficiency and gentleness thanks to their super-concentrated formula. Giovani® laundry gels have a delicate fragrance, designed to perfectly complement our laundry perfumes without overpowering their luxurious scent.
Why Did We Decide to Expand Our Range?
Building on the success of our laundry perfumes was a natural step for us.
„Our customers fell in love with intense scents that linger on clothes all day. They often asked us which detergent to use to maintain the fragrance's strength. That's why we developed our own laundry gels, which clean perfectly while being gentle on fabrics and skin. Additionally, they are designed to harmoniously complement our laundry perfumes.“ — explains one of the founders of Giovani®
What Makes Giovani® Laundry Gels Exceptional?
- High efficiency from 20°C – removes stains without damaging fabrics.
- Eco-friendly formula – free from phosphates, microplastics, and harmful chemicals.
- Strong concentration – a small amount is enough for perfect washing.
- Luxurious scents – the gentle fragrance of the gels harmonizes with the intense Giovani® laundry perfumes, enhancing and amplifying their aroma.
- Gentle on sensitive skin – free from phosphorus, parabens, zeolites, and heavy metals.
Two Luxurious Scents
Giovani® FRESH Laundry Gel – freshness of the rainforest
The first laundry gel we are launching is Giovani® FRESH – a gel with an intense fresh scent inspired by the rainforest. Imagine a morning walk through a tropical forest after a summer rain – the gentle aroma of eucalyptus, wet grass, and subtle citrus notes combined with your favorite Giovani® laundry perfume will fill your wardrobe with cleanliness and energy.
FRESH laundry gel is recommended to be combined with the luxurious scents of our fresh and spicy laundry perfumes. The gel's subtle fresh scent will not overpower their intensity but instead support and enhance it.
Giovani® SWEET Laundry Gel – sweet-fresh floral scent
The second laundry gel we are launching is Giovani® SWEET – a gel with a delicate sweet-fresh floral scent to pamper your senses. Imagine a morning walk through a blooming garden, where the air mixes the fragrance of fresh rose petals, white lilies of the valley, and sweet jasmine.
SWEET laundry gel is recommended to be combined with the luxurious scents of our sweet laundry perfumes. The gel's subtle floral fragrance will not overpower their intensity but instead support and enhance it.
Giovani® – Synonym for Luxury and Premium Quality
Giovani® is a premium brand focused on fragrances that bring a unique experience to everyday home care. Our priority is premium quality, which earned us the prestigious Product of the Year 2024 award.
Transparency and trust are key for us, which is why in all countries where we operate, we participate in verified review systems.
Our innovative products have earned the trust of hundreds of thousands of satisfied customers across Europe. Giovani® is a guarantee of quality you can rely on.







