Our Story
The Birth of Giovani®
Our brand and products were born out of thorough market research and careful consideration of production possibilities. We invested a great deal of time in the entire process to bring you the highest quality creations. The idea came as an answer to a simple question: how can clothes smell wonderful without using traditional perfume? Our goal was for laundry to come out of the wash not only clean but also long-lastingly fragrant. Ordinary fabric softeners leave only a faint scent, or none at all, and quickly lose their purpose. Our laundry perfumes, on the other hand, linger beautifully long after the wash is done.
Let us share with you the journey we embarked on to create not only these luxurious laundry perfume oils, but also other exceptional products that have gradually joined them.
You can see our brand story clearly in the timeline above. But we'll also describe our full beginnings in more detail. Laundry oils containing perfume fragrance essences originated in Italy, hence the name of our brand, named after the Italian word Giovani®.
We have taken great care in the development and preparation of the product and the brand. Both on the quality of the product itself and on the logo, which was created by a whole team of graphic designers. The first versions of our logo were different versions of the capital G. Eventually, the idea was conceived to include the outline of a drop in the logo to symbolise that our perfume laundry oils are actually a liquid. The Giovani® logo conveys the luxury and quality of our products. Giovani® laundry perfumes are developed in the European Union, which guarantees their sophistication at the highest possible quality level. We have sourced the finest fragrance essences and ingredients on the market in the birthplace of all laundry perfumes, Italy.
The development of the Giovani® product line
But let's go back to the beginning of our journey. After very carefully deciding who would develop these products for us, we proceeded to the actual testing of the fragrances. This process of selecting the right concentrated fragrance essences and ingredients took us more than 9 months, just to choose the most ideal fragrances for you.
Before we started developing our laundry perfumes, we first tested existing brands. The first plan was to bring in some of the existing brands. Therefore, we focused on testing as many laundry perfumes from Italy as possible. These products were created there. There are more than 40 different brands of laundry perfumes on the Italian market. So we approached practically all manufacturers and retailers. And we tested around 30 Italian brands. In this testing, we gradually discovered that Italian laundry perfumes do not have the desired fragrance intensity or the desired fragrance durability. Not a single brand met our expectations, which we had hoped for from the reviews of some Slovak customers. Italian laundry perfumes were far from ordinary fabric softeners. Some were a bit more fragrant, but it was never quite right.
After this thorough testing of existing Italian brands, we decided to make our own product and start our own brand. Long months of preparation and development followed in collaboration with perfumers and specialist manufacturers. Our fragrances were designed and created by a team of perfume specialists. Blending perfumes is a complex alchemy, so we are delighted to have had a team of such experts at our disposal during the development process.
Giovani® products are highly concentrated, containing perfume essences that will perfectly scent your laundry and home. We are not only concerned with the scent itself, but also with its quality, durability or harmlessness to the skin. During the selection of fragrances, we also focused on the fact that our brand contains a variety of aromas used, among which you will find sweet, fresh or spicy scents. Among Giovani® products, we have included those inspired by global brands such as Dolce Gabanna or Yves Saint Laurent, among others. Since some perfumes are stalwarts on the world market, it was imperative for us that the laundry oil perfumes carry the same tones of these fragrances, which will surely be appreciated by each of our customers.
We have divided the final products by scent into different colours of packaging. These are closely linked to the name and fragrance in one. Each colour and name represents the fragrance of the oil in question. We have 6 basic fragrances for laundry. However, our specialties are the limited editions, which are stronger in certain ingredients and concentration. This does not mean that our other perfumes are somehow significantly weaker. The limited editions are specific in that their concentration is slightly stronger, so you only need to use a smaller amount. They are limited in number and will not reappear once they are sold out. Mostly they are designed according to expensive world perfumes. The limited editions will be changed regularly, for example, according to the season or preferred fragrances, according to trends in the perfume world, which will guide our team of experienced specialists in the creation of each new limited edition Giovani® fragrance.
When creating our brand and washing oils, we have put particular emphasis on making these products high quality, long-lasting in their fragrance and intensity, harmless and last but not least unique. We wanted to bring the highest quality and most memorable product to the market for our customers and their clothes or other laundry, and we have succeeded in the end.
