More benefits than fabric softener

Standard fabric softener – requires up to 40 ml

Say goodbye to thick,
sticky fabric softenerswith barely any scent.

STANDARD FABRIC SOFTENER

  • High dosage
  • Weak scent
  • Can build up in your washing machine and filters
  • Heavy synthetic fats and thickeners

GIOVANI® LAUNDRY PERFUME

  • Just 5 ml is enough
  • Intense perfume-inspired scents
  • Gentle on your washing machine
  • Better value per wash
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Premium Giovani laundry perfume – just 5 ml is enough
Luxury perfume-inspired scents instead of standard fabric softener
Long-lasting fragrance even after tumble drying
Gentle on your washing machine and fabrics, without thick fabric softener

More benefits than standard fabric softener.

Disadvantages of standard fabric softeners

  • May contain heavy fats and thickeners.
  • May create sticky residue inside washing machine hoses.
  • May contribute to lint and hair building up in the filter.
  • May create biofilm that can develop an unpleasant smell over time.
  • Require a larger amount per wash.
  • May leave a sticky residue or marks on clothing.
  • The scent may be weak after drying or fade quickly.
  • May reduce the absorbency and breathability of fabrics.

Benefits of laundry perfumes

  • Intense, long-lasting perfume fragrance.
  • The fragrance remains noticeable even after tumble drying.
  • Approximately 5 ml is enough for one wash.
  • Do not cause build-up or clog the filter.
  • Do not leave a sticky residue or marks on your laundry.
  • Contain fragrance oils derived from natural sources.
  • Help reduce static and creasing.
  • Help keep fabrics absorbent and breathable.

The difference in value is
clear at a glance

The same washing machine, the same programme. The only difference is what you add to the fabric softener compartment.

Giovani laundry perfume
€0.26 / wash
  • Just 5 ml
  • Beautiful perfume-inspired fragrance
  • Fragrance lasts for up to 4 weeks after tumble drying
  • An incomparably more intense fragrance
Measuring cup with 5 ml of Giovani laundry perfume
VS
Standard fabric softener
up to €0.37 / wash
  • Dosage 30–40 ml
  • Standard forest or meadow scent
  • Barely noticeable after drying
  • Low fragrance intensity
Measuring cup with 40 ml of standard fabric softener

Choose quality with every wash.

No more fabric softeners with barely any scent Intense fragrance even after drying
2M+ happy customers
★★★★★
60,000+ reviews
23 European countries
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Discover luxury Giovani laundry perfumes

Already 2 million people
are saving money
with laundry perfumes from Giovani®

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One wash is all it takes to understand,
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